The story of Hazel Oils is a tale of passion, perseverance, and the belief that nature holds the purest secrets to beauty. 

Founded by Ndali Modebe, a visionary entrepreneur with a deep love for African heritage and organic beauty solutions, Hazel Oils was born out of a simple yet profound mission: to provide premium, made-in-Africa skincare that celebrates and enhances natural beauty.

The Beginning: A Personal Discovery 

The journey started in Nigeria, where Ndali, known for her knack for starting and completing projects, noticed a growing concern among African women—harsh skincare products loaded with chemicals that did more harm than good. With her background in branding, media, and business consulting, she saw an opportunity to create a product that wasn’t just about beauty but about authenticity, sustainability, and self-care.

She spent countless hours researching African beauty rituals, studying ancient skincare techniques, and sourcing the purest natural ingredients. The result? A line of organic beauty oils, rich and nourishing, all sourced ethically from African farms.

The Growth: Building an African Beauty Powerhouse

Hazel Oils quickly gained attention for its purity and effectiveness. Word spread like wildfire, with testimonials pouring in from customers who saw visible transformations in their skin and hair. The brand wasn’t just selling oils; it was selling a movement—a return to authentic African beauty.

As demand grew, Hazel Oils expanded to Accra, Ghana, solidifying its presence in West Africa. With a seamless e-commerce strategy, the brand has now shipped to over 10 countries, making it an international success while staying true to its African roots.

The Challenge: Scaling and Standing Out

Like any growing business, Hazel Oils faced its share of challenges—market saturation, and the need for mass visibility. That’s when Ndali, drawing from her media expertise, took a bold step: Ad Sales.

The Ad Sales Strategy: Reaching the Right Audience

To scale the brand, Hazel Oils launched a targeted advertising campaign focused on three key areas:

Emotional Storytelling: Through short video documentaries, Hazel Oils showcased its journey—from sourcing raw materials in African villages to the final luxurious product. This resonated deeply with an audience that valued authenticity.

Strategic Social Media Ads: The brand leveraged Instagram, Facebook, TikTok, and YouTube ads, using before-and-after testimonials, skincare routines, and user-generated content to drive engagement.

Influencer & Community Partnerships: Collaborating with beauty influencers, dermatologists, and eco-conscious content creators, Hazel Oils positioned itself as the go-to African organic beauty brand.

SEO and Blog Content: By providing educational content on skincare and natural beauty routines, the brand established authority and improved organic search visibility.

Retail and E-commerce Expansion: With strong ad visibility, Hazel Oils secured partnerships with online marketplaces and physical beauty stores, ensuring accessibility to a wider audience.

The Impact: A Brand Rooted in Legacy

Today, Hazel Oils is more than a brand—it’s a movement. With hundreds of loyal customers, media recognition, and a solid presence in both local and international markets, the brand has not only redefined African beauty but also created economic opportunities for African farmers and women in business.

Ndali Modebe’s journey with Hazel Oils is a testament to the power of vision, branding, and resilience. From an idea to a thriving business, her story inspires entrepreneurs to build brands with authenticity, strategy, and purpose.

Hazel Oils: Pure. African. Beautiful.

Hazel Oils – Pure, Organic, and Made for You! 🌱💖
At Hazel Oils, we believe that beauty should be natural, simple, and effective. Our range of organic beauty products is packed with pure African botanicals, designed to nourish, hydrate, and rejuvenate your skin—without any harmful chemicals!

Why Choose Hazel Oils?
✔ 100% Organic Ingredients – No parabens, sulfates, or artificial additives.
✔ Deep Hydration & Glow – Keeps your skin soft, supple, and radiant all day.
✔ Multi-Purpose Use – Perfect for face, body, and hair!
✔ Trusted & Loved by Thousands – Our customers rave about the results!

💡 Did You Know? Hazel oils is packed with antioxidants that fight aging, reduce dark spots, and give your skin a youthful glow.

Shop Hazel Oils Today & Glow with Confidence!
🌿 ORDER NOW and start your journey to healthier, radiant skin!

📩 DM “Glowing Skin” to @hazel_oils on Instagram
Follow @ndalimodebe on Instagram 
📲 WhatsApp +233209087166

Don’t let dull skin affect your confidence and hold you back—switch to Hazel Oils and let your natural beauty shine today!